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Ai Powered Workflows (Advanced Course for Marketers)

Dates:

8 Oct, 15 Oct, 22 Oct

Duration:

9 hours (3 x 3 hours)

Time:

9.30 am - 12.30 pm GMT

Live Online

€ 749 EUR

Ai Powered Workflows (Advanced Course for Marketers)

What You'll Learn

How to design AI-powered workflows.

At the end of this course, you will have created a minimum of 3 automations, removing tasks from your workflow.

Advanced level course - only suitable for people who have taken our previous courses or for serious self-taught.

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Course Structure

8 Oct - Session 1: Technical Walkthrough

Introducing the landscape of automation platforms
Bots versus agents
Set up and accessing API credits
Demo of a simple automation
Build your first AI automation

15 Oct - Session 2: Automating Marketing Tasks

Typical marketing tasks - identify use cases for AI augmentation
Marketing tasks that make up your role
Creating sequences
Building out your core AI automations

22 Oct - Session 3: Design Your New Marketing Process

Ideating on further use cases for marketing automations
Sourcing sequences and sharing blueprints
Safety, security and policy issues
Implementing what you learned and documenting it

About the Instructor

Maryrose Lyons

Maryrose Lyons, a pioneer in Digital Marketing with over 20 years of experience, holds a Masters in Cyberpsychology and accredited qualifications in UX and Digital Marketing. She has helped hundreds of people integrate AI into their marketing practice, making AI concepts accessible to all. This course guarantees to get marketers ready for Wave 2 with essential skills for automating tasks they need to stay relevant in their field.

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

The results are speaking for itself, the growth is obvious. I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.

Maura O’Hea,

CEO, Next Generation Recruitment

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Top class and would highly recommend this course and the course facilitator. Game changer!

Donal Duggan

Commercial Director

The Production People

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Highly recommend this course. You'll get actionable tips on how to apply AI to your sales efforts. Great presenter and well delivered.

Brian Kearns

Commercial Director

Catalyst Media

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It’s great to get a better understanding of what is possible to do while using AI in sales. Danny has been brilliant, and very informative and his approach to guiding how to introduce AI for sales makes this a must-do course. Would highly recommend it.

Adam Power

Sales & Marketing Executive

Clannad Care

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI Evolved

I really enjoyed it for 2 main reasons: 1. Keeping fresh on tools and ideating on how to use, and 2. The networking. There is such a spirit of sharing and everyone is willing to contribute and learn. You’re developing a community I want to be part of. I think it was a great balance of delivery and interaction and 1 hour is perfect. The way you have structured it means it’s not over-complicated and you are not trying to do too much in that hour. We’re still left wanting more and will return again!

Louise Leonard

Founder and Principal Associate

Momentum

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Beginners

The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.

Ronan McNamara

Managing Director

Cumara Performance

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This was an excellent course. It covered so much and I know my whole team will benefit from what I've learned. If anything, I'd love to have a practical module, where we spend a few hours trying everything we've learned together.

Thanks so much!

Shayna Healy

Branded Content Editor

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Learned a lot with minimum time investment (that's huge for me as I have no time!) - The pre-vetting of AI tools - means I can hone in on the ones that will be of value for a small business owner. The compliance and Ethics module was really helpful. I really liked the pace and the way the course was run.

Julie Rothwell

B2B Marketing Specialist

Digitaliser

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Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.

Faith Tangara

Technical Writer

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Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Beginners

The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.

Ronan McNamara

Managing Director

Cumara Performance

AI for Beginners

Shayna Healy

Branded Content Editor

Image Media

AI for Beginners

Julie Rothwell

B2B Marketing Specialist

Digitaliser

AI for Beginners

Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.

Faith Tangara

Technical Writer

Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Marketing

This was a brilliant course. It's jam-packed with useful information and peppered with really useful insights. The course is fast-paced and Maryrose brings so much energy - she's funny, warm and explains things so clearly. I've learned SO much and can't wait to put it into practice. Thank you!

Hannah Quinn

Marketing Executive

Trinzo Medical Devices

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Maryrose Lyons is a high-energy teacher whose enthusiasm for the topic is infectious. I learnt hands-on, practical ways to improve my productivity with AI tools that are easy to apply.

Aoife Garvan

Head Of Marketing

Work Juggle

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Before starting the course I was unsure how this would add value or help me with my work. After finishing the course I feel like I am no longer one-dimensional in terms of using AI. I am confidently using all the tools that I have learnt about via this course. Thank you!

Vishrut Gupta

Teacher

Bacchus Marsh Grammar

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It helps your job, not replaces it! I'm going to set up these tools to improve our future planning marketing for each brand. Marketers. With a few years of experience, it helps your job, not replaces it.

Amy Webster

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Ai Institute FAQs

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