This course is being run in partnership with LIA - the Centre of Excellence for the Education and Development of Finance Professionals
To find out more and book, PLEASE VISIT THE LIA WEBSITE >
Module 1: Introduction to AI and Ethical Use
Learn the basics of AI, including prompt writing, setting selection, and persona development. Ensure compliant and ethical use of AI, with a focus on data protection.
Module 2: Knowlege Management and Content Creation
Develop an AI-driven knowledge base for your practice. Learn to create content for marketing, newsletters, blogs, and LinkedIn, with a focus on SEO optimisation.
Module 3: Sales and Pipeline Management
Explore how AI can boost prospecting, sales messaging, meeting management all while uncovering new business opportunities.
Module 4: HR and Data Analysis
Leverage AI for HR tasks such as job descriptions, KPIs, and onboarding. Improve your data analysis skills to uncover insights for both client financial planning and your own business operations.
Scott Wilkinson leads this course designed for finance industry professionals. With extensive experience serving global financial institutions and B2B clients, Scott brings practical insights on how to augment key tasks in finance including creating, analysing, and reporting. His track record includes building digital solutions for major financial services firms and working alongside Richard Branson.
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ChatGPT4o is recommended for AI Essentials, AI for Sales, and AI for Marketing courses because you get the full experience of what the tool has to offer with no limitations and full customisation options such as creating GPTs. You are not required to use ChatGPT for Midjourney or Copilot courses! For Copilot, you need Copilot for MS365 (or Copilot Pro for personal accounts).
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