What You'll Learn

AI-Powered B2B Sales Mastery: Redefine Your Revenue Strategy

Maximise the potential of AI to elevate your B2B sales performance.
This cutting-edge programme, which boasts a Net Promoter Score of 78, is designed for revenue leaders, experienced managers, and high-performing account executives.

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Target Audience:

Sales Directors
Sales Managers
Revenue Officers
Head of Sales
Business Development Managers
Account Executives

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Industries:

Technology
Pharmaceuticals
Professional Services
Manufacturing
SaaS

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Course Objectives:

Gain a thorough understanding of Generative AI and its applications in B2B sales.
Develop strategies for integrating AI into the sales process to enhance buyer experiences and sales outcomes.
Learn how to leverage AI for personalised customer experiences and predictive sales analytics.

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Key Benefits:

Boost Sales Performance: Close more deals, improve win rates, and shorten sales cycles.
Empower Your Team: Equip sellers with AI-powered tools for enhanced efficiency and effectiveness.
Drive Revenue Growth: Make data-driven decisions and optimise your sales funnel for maximum impact.
Blueprint for successful AI implementation for sales

Course Structure

‍Module 1: Start Here

Introduction to Generative AI models - ChatGPT, Claude, Copilot, Gemini
Design your AI-enhanced sales tech stack. Find your way through thousands of applications to select your curated set of tools.
Master prompt engineering for effective AI-assisted outcomes
Identify the key data sources necessary for your AI journey
Get access to 11 custom GPTs to implement and immediately see results in your business
Activity: learn how to build your own GPTs to enhance performance a every stage of the sales cycle

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Module 2: Seller Capabilities Enhanced with AI

Prospecting - defining your ICP, identifying high quality prospects and engagement strategies
Buyer Analysis - using AI to identify buyer signals, goals, challenges and current priorities for high impact engagement
Messages - creating compelling messages to inspire customers and create an evidence-based alternative vision of the future leading to commitment to act
Best practice on how to use MS Copilot for Teams and Google Workspace
Activity: run the Custom Seller GPTs using your own data to gain real world experience and results that you can apply to your business immediately.

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Module 3: Continuous Performance Improvement for Managers

Lead analysis and prioritisation for optimised sales engagement
Strategy development and playbook creation to enhance the buyer experiences
Improve forecasting accuracy and predictive analytics for revenue predictability
Performance management - data visualisation including correlation and root cause analysis, predictive analytics
Activity: run the Custom Manager GPTs using your own data to implement immediate performance management improvements

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Module 4: Seamless AI Integration for Sales Success

The future of AI B2B selling: 2026 and beyond
Agility, connectedness and real-time insights as key success factors
Building the AI powered sales ecosystem for customers, vendors and partners
Crafting your strategic roadmap for successful AI implementation in your business
Activity: craft a step-by-step plan to integrate AI into your sales process using a proven industry blueprint for success

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About the Instructor

Danny O'Neill

Danny O'Neill, your course instructor, is an experienced Global Sales, Operations, and Learning Leader at B2B Tech companies. More recently, he founded an AI startup, Animis. With extensive experience in sales and AI, Danny brings a unique perspective on the transformative power of AI in B2B sales. The course's effectiveness is reflected in its impressive Net Promoter Score of 78, indicating high satisfaction and recommendation rates among participants.

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

The results are speaking for itself, the growth is obvious. I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Sales

Top class and would highly recommend this course and the course facilitator. Game changer!

Donal Duggan

Commercial Director

The Production People

AI for Sales

Highly recommend this course. You'll get actionable tips on how to apply AI to your sales efforts. Great presenter and well delivered.

Brian Kearns

Commercial Director

Catalyst Media

AI for Sales

It’s great to get a better understanding of what is possible to do while using AI in sales. Danny has been brilliant, and very informative and his approach to guiding how to introduce AI for sales makes this a must-do course. Would highly recommend it.

Adam Power

Sales & Marketing Executive

Clannad Care

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI Evolved

I really enjoyed it for 2 main reasons: 1. Keeping fresh on tools and ideating on how to use, and 2. The networking. There is such a spirit of sharing and everyone is willing to contribute and learn. You’re developing a community I want to be part of. I think it was a great balance of delivery and interaction and 1 hour is perfect. The way you have structured it means it’s not over-complicated and you are not trying to do too much in that hour. We’re still left wanting more and will return again!

Louise Leonard

Founder and Principal Associate

Momentum

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Beginners

The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.

Ronan McNamara

Managing Director

Cumara Performance

AI for Beginners

This was an excellent course. It covered so much and I know my whole team will benefit from what I've learned. If anything, I'd love to have a practical module, where we spend a few hours trying everything we've learned together.

Thanks so much!

Shayna Healy

Branded Content Editor

Image Media

AI for Beginners

Learned a lot with minimum time investment (that's huge for me as I have no time!) - The pre-vetting of AI tools - means I can hone in on the ones that will be of value for a small business owner. The compliance and Ethics module was really helpful. I really liked the pace and the way the course was run.

Julie Rothwell

B2B Marketing Specialist

Digitaliser

AI for Beginners

Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.

Faith Tangara

Technical Writer

Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Beginners

The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.

Ronan McNamara

Managing Director

Cumara Performance

AI for Beginners

Shayna Healy

Branded Content Editor

Image Media

AI for Beginners

Julie Rothwell

B2B Marketing Specialist

Digitaliser

AI for Beginners

Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.

Faith Tangara

Technical Writer

Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Marketing

This was a brilliant course. It's jam-packed with useful information and peppered with really useful insights. The course is fast-paced and Maryrose brings so much energy - she's funny, warm and explains things so clearly. I've learned SO much and can't wait to put it into practice. Thank you!

Hannah Quinn

Marketing Executive

Trinzo Medical Devices

AI for Marketing

Maryrose Lyons is a high-energy teacher whose enthusiasm for the topic is infectious. I learnt hands-on, practical ways to improve my productivity with AI tools that are easy to apply.

Aoife Garvan

Head Of Marketing

Work Juggle

AI for Marketing

Before starting the course I was unsure how this would add value or help me with my work. After finishing the course I feel like I am no longer one-dimensional in terms of using AI. I am confidently using all the tools that I have learnt about via this course. Thank you!

Vishrut Gupta

Teacher

Bacchus Marsh Grammar

AI for Marketing

It helps your job, not replaces it! I'm going to set up these tools to improve our future planning marketing for each brand. Marketers. With a few years of experience, it helps your job, not replaces it.

Amy Webster

Marketing Manager

Facilitas Group

Ai Institute FAQs

How are your courses different from others?

Other Ai courses simply can't keep up with the blistering pace of innovation we see daily. As soon as an intriguing new feature or model drops, at the Ai Institute, we rebuild our materials and exercises around it right away.

Our instructors come from breakthrough companies adopting and using Ai in their businesses who are able to share through real life experiences and practical examples. If you’re looking to gain in-demand skills to thrive in Ai, choose us. Our courses will immerse you at the bleeding edge so you become a leader in shaping AI’s future in your business or organisation. Check out what previous course participants have to say.

What if I'm a complete beginner - can I still take your course?

We have Ai courses for everybody! You can start your journey with the Ai Essentials course. Or advanced marketing practitioners can take the Advanced Course for Marketers. Check out our full course listing and you will discover a course for you.

What's included in the course materials?

We are probably one of the most generous course providers! We have brought together top class instructors who are active in the field and who have a great ability to convey their experience of what works in an energetic and fun course environment.

All the sessions are recorded. Previous course participants say they love to play them back or catch up if they missed a session. You will receive a workbook before every session with prompts and exercises and follow up information. And throughout the course, you can contact us for support. All this at great value prices. Check out the full range of Ai courses on offer.

Will I need the paid version of ChatGPT or Copilot?

ChatGPT4o is recommended for AI Essentials, AI for Sales, and AI for Marketing courses because you get the full experience of what the tool has to offer with no limitations and full customisation options such as creating GPTs. You are not required to use ChatGPT for Midjourney or Copilot courses! For Copilot, you need Copilot for MS365 (or Copilot Pro for personal accounts).

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€ 799 EUR

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Ai Institute FAQs

How are your courses different from others?

What if I'm a complete beginner - can I still take your course?

What's included in the course materials?

Will I need the paid version of ChatGPT or Copilot?

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