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Sales

AI for Sales

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Dates:

21 Jan, 28 Jan, 4 Feb, 11 Feb

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Duration:

10 hours (4 x 2.5 hours)

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Time:

3 pm - 5.30 pm GMT | 10 am - 12.30 pm EDT

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Live Online

€ 799 EUR
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AI for Sales

What You'll Learn

AI-Powered B2B Sales Mastery: Redefine Your Revenue Strategy

Maximise the potential of AI to elevate your B2B sales performance.
This cutting-edge programme, which boasts a Net Promoter Score of 78, is designed for revenue leaders, experienced managers, and high-performing account executives.

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Target Audience:

  • Sales Directors
  • Sales Managers
  • Revenue Officers
  • Head of Sales
  • Business Development Managers
  • Account Executives

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Industries:

  • Technology
  • Pharmaceuticals
  • Professional Services
  • Manufacturing
  • SaaS

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Course Objectives:

  • Gain a thorough understanding of Generative AI and its applications in B2B sales.
  • Develop strategies for integrating AI into the sales process to enhance buyer experiences and sales outcomes.
  • Learn how to leverage AI for personalised customer experiences and predictive sales analytics.

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Key Benefits:

  • Boost Sales Performance: Close more deals, improve win rates, and shorten sales cycles.
  • Empower Your Team: Equip sellers with AI-powered tools for enhanced efficiency and effectiveness.
  • Drive Revenue Growth: Make data-driven decisions and optimise your sales funnel for maximum impact.
  • Blueprint for successful AI implementation for sales

Course Structure

‍Module 1: Start Here

  • Introduction to Generative AI models - ChatGPT, Claude, Copilot, Gemini
  • Design your AI-enhanced sales tech stack. Find your way through thousands of applications to select your curated set of tools.
  • Master prompt engineering for effective AI-assisted outcomes
  • Identify the key data sources necessary for your AI journey
  • Get access to 11 custom GPTs to implement and immediately see results in your business
  • Activity: learn how to build your own GPTs to enhance performance a every stage of the sales cycle

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Module 2: Seller Capabilities Enhanced with AI

  • Prospecting - defining your ICP, identifying high quality prospects and engagement strategies
  • Buyer Analysis - using AI to identify buyer signals, goals, challenges and current priorities for high impact engagement
  • Messages - creating compelling messages to inspire customers and create an evidence-based alternative vision of the future leading to commitment to act
  • Best practice on how to use MS Copilot for Teams and Google Workspace
  • Activity: run the Custom Seller GPTs using your own data to gain real world experience and results that you can apply to your business immediately.

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Module 3: Continuous Performance Improvement for Managers

  • Lead analysis and prioritisation for optimised sales engagement
  • Strategy development and playbook creation to enhance the buyer experiences
  • Improve forecasting accuracy and predictive analytics for revenue predictability
  • Performance management - data visualisation including correlation and root cause analysis, predictive analytics
  • Activity: run the Custom Manager GPTs using your own data to implement immediate performance management improvements

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Module 4: Seamless AI Integration for Sales Success

  • The future of AI B2B selling: 2026 and beyond
  • Agility, connectedness and real-time insights as key success factors
  • Building the AI powered sales ecosystem for customers, vendors and partners
  • Crafting your strategic roadmap for successful AI implementation in your business
  • Activity: craft a step-by-step plan to integrate AI into your sales process using a proven industry blueprint for success

‍

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Already on top of this? Then our Advanced Course for Marketers course might be the one for you.
At the start of your AI Marketing journey? This course might be the one for you.

About the Instructor

Danny O'Neill

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Danny O'Neill, your course instructor, is an experienced Global Sales, Operations, and Learning Leader at B2B Tech companies. More recently, he founded an AI startup, Animis. With extensive experience in sales and AI, Danny brings a unique perspective on the transformative power of AI in B2B sales. The course's effectiveness is reflected in its impressive Net Promoter Score of 78, indicating high satisfaction and recommendation rates among participants.

What They're Saying...

€ 799 EUR

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Early Bird Price

€ 799 EUR

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AI for Sales

  • 4-week online live training via Teams
  • 10 hours tuition
  • Session recordings & materials
  • AI Institute certification

‍

Secure Your Spot Today

€ 799 EUR
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Check out what other learners have said about us

What I got from your course has proved to be invaluable.
I do at least twice as much work using AI tools
with no extra time or effort.
The results are speaking for itself, the growth is obvious.
I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.
Georgia Visnyei, Artessa Coffee
Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.
Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.
I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.
Maura O’Hea,
CEO, Next Generation Recruitment

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AI for Sales
Top class and would highly recommend this course and the course facilitator. Game changer!
A testimonial image of Georgia Visnyei
Donal Duggan
Commercial Director
The Production People
AI for Sales
Highly recommend this course. You'll get actionable tips on how to apply AI to your sales efforts.  Great presenter and well delivered.
A testimonial image of Georgia Visnyei
Brian Kearns
Commercial Director
Catalyst Media
AI for Sales
It’s great to get a better understanding of what is possible to do while using AI in sales. Danny has been brilliant, and very informative and his approach to guiding how to introduce  AI for sales makes this a must-do course. Would highly recommend it.
A testimonial image of Georgia Visnyei
Adam Power
Sales & Marketing Executive
Clannad Care

Check out what other learners have said about us

What I got from your course has proved to be invaluable.
I do at least twice as much work using AI tools
with no extra time or effort.
The results are speaking for itself, the growth is obvious.
I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.
Georgia Visnyei, Artessa Coffee
Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.
Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.
I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.
Maura O’Hea,
CEO, Next Generation Recruitment

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AI Evolved
I really enjoyed it for 2 main reasons: 1. Keeping fresh on tools and ideating on how to use, and 2. The networking. There is such a spirit of sharing and everyone is willing to contribute and learn. You’re developing a community I want to be part of. I think it was a great balance of delivery and interaction and 1 hour is perfect. The way you have structured it means it’s not over-complicated and you are not trying to do too much in that hour. We’re still left wanting more and will return again!
A testimonial image of Georgia Visnyei
Louise Leonard
Founder and Principal Associate
Momentum

Check out what other learners have said about us

What I got from your course has proved to be invaluable.
I do at least twice as much work using AI tools
with no extra time or effort.
The results are speaking for itself, the growth is obvious.
I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.
Georgia Visnyei, Artessa Coffee
Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.
Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.
I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.
Maura O’Hea,
CEO, Next Generation Recruitment

A testimonial slider arrow pointing to the left
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AI for Beginners
The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.
A testimonial image of Georgia Visnyei
Ronan McNamara
Managing Director
Cumara Performance
AI for Beginners
This was an excellent course. It covered so much and I know my whole team will benefit from what I've learned. If anything, I'd love to have a practical module, where we spend a few hours trying everything we've learned together.

Thanks so much!
A testimonial image of Georgia Visnyei
Shayna Healy
Branded Content Editor
Image Media
AI for Beginners
Learned a lot with minimum time investment (that's huge for me as I have no time!) - The pre-vetting of AI tools - means I can hone in on the ones that will be of value for a small business owner. The compliance and Ethics module was really helpful. I really liked the pace and the way the course was run.
A testimonial image of Georgia Visnyei
Julie Rothwell
B2B Marketing Specialist
Digitaliser
AI for Beginners
Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.
A testimonial image of Georgia Visnyei
Faith Tangara
Technical Writer
Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.
I do at least twice as much work using AI tools
with no extra time or effort.
The results are speaking for itself, the growth is obvious.
I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.
Georgia Visnyei, Artessa Coffee
Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.
Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.
I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.
Maura O’Hea,
CEO, Next Generation Recruitment

A testimonial slider arrow pointing to the left
A testimonial slider arrow pointing to the right
AI for Beginners
The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.
A testimonial image of Georgia Visnyei
Ronan McNamara
Managing Director
Cumara Performance
AI for Beginners
This was an excellent course. It covered so much and I know my whole team will benefit from what I've learned. If anything, I'd love to have a practical module, where we spend a few hours trying everything we've learned together.

Thanks so much!
A testimonial image of Georgia Visnyei
Shayna Healy
Branded Content Editor
Image Media
AI for Beginners
Learned a lot with minimum time investment (that's huge for me as I have no time!) - The pre-vetting of AI tools - means I can hone in on the ones that will be of value for a small business owner. The compliance and Ethics module was really helpful. I really liked the pace and the way the course was run.
A testimonial image of Georgia Visnyei
Julie Rothwell
B2B Marketing Specialist
Digitaliser
AI for Beginners
Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.
A testimonial image of Georgia Visnyei
Faith Tangara
Technical Writer
Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.
I do at least twice as much work using AI tools
with no extra time or effort.
The results are speaking for itself, the growth is obvious.
I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.
Georgia Visnyei, Artessa Coffee
Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.
Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.
I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.
Maura O’Hea,
CEO, Next Generation Recruitment

A testimonial slider arrow pointing to the left
A testimonial slider arrow pointing to the right
AI for Marketing
This was a brilliant course. It's jam-packed with useful information and peppered with really useful insights. The course is fast-paced and Maryrose brings so much energy - she's funny, warm and explains things so clearly. I've learned SO much and can't wait to put it into practice. Thank you!
A testimonial image of Georgia Visnyei
Hannah Quinn
Marketing Executive
Trinzo Medical Devices
AI for Marketing
Maryrose Lyons is a high-energy teacher whose enthusiasm for the topic is infectious. I learnt hands-on, practical ways to improve my productivity with AI tools that are easy to apply.
A testimonial image of Georgia Visnyei
Aoife Garvan
Head Of Marketing
Work Juggle
AI for Marketing
Before starting the course I was unsure how this would add value or help me with my work. After finishing the course I feel like I am no longer one-dimensional in terms of using AI. I am confidently using all the tools that I have learnt about via this course. Thank you!
A testimonial image of Georgia Visnyei
Vishrut Gupta
Teacher
Bacchus Marsh Grammar
AI for Marketing
It helps your job, not replaces it! I'm going to set up these tools to improve our future planning marketing for each brand. Marketers. With a few years of experience, it helps your job, not replaces it.
A testimonial image of Georgia Visnyei
Amy Webster
Marketing Manager
Facilitas Group

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Ai Institute FAQs

How are your courses different from others?

Other Ai courses simply can't keep up with the blistering pace of innovation we see daily. As soon as an intriguing new feature or model drops, at the Ai Institute, we rebuild our materials and exercises around it right away.

Our instructors come from breakthrough companies adopting and using Ai in their businesses who are able to share through real life experiences and practical examples. If you’re looking to gain in-demand skills to thrive in Ai, choose us. Our courses will immerse you at the bleeding edge so you become a leader in shaping AI’s future in your business or organisation. Check out what previous course participants have to say.

What if I'm a complete beginner - can I still take your course?

We have Ai courses for everybody! You can start your journey with the Ai Essentials course. Or advanced marketing practitioners can take the Advanced Course for Marketers. Check out our full course listing and you will discover a course for you.

What's included in the course materials?

We are probably one of the most generous course providers! We have brought together top class instructors who are active in the field and who have a great ability to convey their experience of what works in an energetic and fun course environment.

All the sessions are recorded. Previous course participants say they love to play them back or catch up if they missed a session. You will receive a workbook before every session with prompts and exercises and follow up information. And throughout the course, you can contact us for support. All this at great value prices. Check out the full range of Ai courses on offer.

Will I need the paid version of ChatGPT or Copilot?

ChatGPT4o is recommended for AI Essentials, AI for Sales, and AI for Marketing courses because you get the full experience of what the tool has to offer with no limitations and full customisation options such as creating GPTs. You are not required to use ChatGPT for Midjourney or Copilot courses! For Copilot, you need Copilot for MS365 (or Copilot Pro for personal accounts).

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