What You'll Learn

Join us for this practical journey into AI-powered marketing. When you finish, you'll be working faster and smarter, with skills that put you ahead of the pack and protect your role in an AI world.

A prerequisite for this course is our AI Core Skills course, starting 23 January.

Session 1 is all about using AI for better marketing strategies. You'll get hands-on with reasoning engines to spot trends in your data and create dynamic personas that change as your market does. Skip the guesswork - let AI help you make decisions backed by real insights.

Session 2 brings AI content creation to life. Turn a single idea into a year's worth of content, craft compelling posts and articles in minutes, and use tools like Midjourney and Vidyo to create beautiful images and videos. Plus, learn how to turn one piece of content into many while keeping your brand voice strong.

The final session makes it all work together. Set up AI to handle your SEO for 2025's landscape, automate those repetitive tasks, and let AI agents keep your marketing running smoothly while you focus on growing your business.

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Course Structure

Session 1: Marketing Strategy Powered by AI

Marketing Planning Frameworks Using Reasoning Engines: Learn how to use the new reasoning engines to design robust marketing strategies adapted to your specific business environment.
Data Analysis and Visualisation: discover how AI tools can uncover deeper insights from marketing data that will delight you. Identify trends, measure performance, and make data-driven decisions to optimise ROI.
Customer Journeys: Map and optimise customer journeys using AI-driven insights. Discover touchpoints, pain points, and opportunities for engagement throughout the buyer lifecycle.
Personas: Use AI to create dynamic, data-backed personas that evolve with market changes. Tailor your messaging and campaigns to resonate with diverse audience segments.

Session 2: Content Creation and Repurposing Powered by AI

Content Planning: Learn how to plan an entire year of content from a single, AI-generated prompt. Create cohesive, comprehensive content calendars tailored to your goals.
‍Content Creation: Generate high-quality textual content in less time than it takes to draft a brief. Get our crafty prompts for articles, blogs, case studies, and social media posts that hit the nail every time. Best visual and video AI tools included.
Content Repurposing: Reformat any input into a variety of content types. Specififc prompts provided for repurposing transcripts into videos and long form content.
Landing Pages, Presentations, and PDFs: Deep dive into tools like Gamma and Durable to craft polished, brand-aligned materials that effectively communicate your messages.

Session 3: Application of AI in Marketing

SEO in the Age of AI: your 2025 search engine optimisation strategy powered by AI
Automating Your Marketing Process: save more time with AI-powered automation. Leverage blueprints and workflows to eliminate repetitive, low-skill tasks like data entry and reporting.
Emerging Agents: Explore cutting-edge applications that can perform multiple tasks with a single instruction set. Learn to deploy these agents to enhance marketing efficiency—no coding skills required.‍
Tie all your AI marketing skills together. Use advanced prompts to build and update knowledge bases automatically, incorporate insights from reasoning engines, and enhance consistency and alignment across all marketing outputs.

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About the Instructor

Maryrose Lyons

Maryrose Lyons, a pioneer in Digital Marketing with over 20 years of experience, holds a Masters in Cyberpsychology and accredited qualifications in UX and Digital Marketing. A Top AI Voice on LinkedIn, she has coached hundreds of people integrate AI into their marketing practice, demystifying AI for all. This course, highly rated with a Net Promoter Score of 82%, guarantees an enjoyable and educational experience, equipping marketers with essential skills they need to stay relevant in their field.

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

The results are speaking for itself, the growth is obvious. I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Sales

Top class and would highly recommend this course and the course facilitator. Game changer!

Donal Duggan

Commercial Director

The Production People

AI for Sales

Highly recommend this course. You'll get actionable tips on how to apply AI to your sales efforts. Great presenter and well delivered.

Brian Kearns

Commercial Director

Catalyst Media

AI for Sales

It’s great to get a better understanding of what is possible to do while using AI in sales. Danny has been brilliant, and very informative and his approach to guiding how to introduce AI for sales makes this a must-do course. Would highly recommend it.

Adam Power

Sales & Marketing Executive

Clannad Care

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI Evolved

I really enjoyed it for 2 main reasons: 1. Keeping fresh on tools and ideating on how to use, and 2. The networking. There is such a spirit of sharing and everyone is willing to contribute and learn. You’re developing a community I want to be part of. I think it was a great balance of delivery and interaction and 1 hour is perfect. The way you have structured it means it’s not over-complicated and you are not trying to do too much in that hour. We’re still left wanting more and will return again!

Louise Leonard

Founder and Principal Associate

Momentum

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Beginners

The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.

Ronan McNamara

Managing Director

Cumara Performance

AI for Beginners

This was an excellent course. It covered so much and I know my whole team will benefit from what I've learned. If anything, I'd love to have a practical module, where we spend a few hours trying everything we've learned together.

Thanks so much!

Shayna Healy

Branded Content Editor

Image Media

AI for Beginners

Learned a lot with minimum time investment (that's huge for me as I have no time!) - The pre-vetting of AI tools - means I can hone in on the ones that will be of value for a small business owner. The compliance and Ethics module was really helpful. I really liked the pace and the way the course was run.

Julie Rothwell

B2B Marketing Specialist

Digitaliser

AI for Beginners

Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.

Faith Tangara

Technical Writer

Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Beginners

The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.

Ronan McNamara

Managing Director

Cumara Performance

AI for Beginners

Shayna Healy

Branded Content Editor

Image Media

AI for Beginners

Julie Rothwell

B2B Marketing Specialist

Digitaliser

AI for Beginners

Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.

Faith Tangara

Technical Writer

Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Marketing

This was a brilliant course. It's jam-packed with useful information and peppered with really useful insights. The course is fast-paced and Maryrose brings so much energy - she's funny, warm and explains things so clearly. I've learned SO much and can't wait to put it into practice. Thank you!

Hannah Quinn

Marketing Executive

Trinzo Medical Devices

AI for Marketing

Maryrose Lyons is a high-energy teacher whose enthusiasm for the topic is infectious. I learnt hands-on, practical ways to improve my productivity with AI tools that are easy to apply.

Aoife Garvan

Head Of Marketing

Work Juggle

AI for Marketing

Before starting the course I was unsure how this would add value or help me with my work. After finishing the course I feel like I am no longer one-dimensional in terms of using AI. I am confidently using all the tools that I have learnt about via this course. Thank you!

Vishrut Gupta

Teacher

Bacchus Marsh Grammar

AI for Marketing

It helps your job, not replaces it! I'm going to set up these tools to improve our future planning marketing for each brand. Marketers. With a few years of experience, it helps your job, not replaces it.

Amy Webster

Marketing Manager

Facilitas Group

Ai Institute FAQs

How are your courses different from others?

Other Ai courses simply can't keep up with the blistering pace of innovation we see daily. As soon as an intriguing new feature or model drops, at the Ai Institute, we rebuild our materials and exercises around it right away.

Our instructors come from breakthrough companies adopting and using Ai in their businesses who are able to share through real life experiences and practical examples. If you’re looking to gain in-demand skills to thrive in Ai, choose us. Our courses will immerse you at the bleeding edge so you become a leader in shaping AI’s future in your business or organisation. Check out what previous course participants have to say.

What if I'm a complete beginner - can I still take your course?

We have Ai courses for everybody! You can start your journey with the Ai Essentials course. Or advanced marketing practitioners can take the Advanced Course for Marketers. Check out our full course listing and you will discover a course for you.

What's included in the course materials?

We are probably one of the most generous course providers! We have brought together top class instructors who are active in the field and who have a great ability to convey their experience of what works in an energetic and fun course environment.

All the sessions are recorded. Previous course participants say they love to play them back or catch up if they missed a session. You will receive a workbook before every session with prompts and exercises and follow up information. And throughout the course, you can contact us for support. All this at great value prices. Check out the full range of Ai courses on offer.

Will I need the paid version of ChatGPT or Copilot?

ChatGPT4o is recommended for AI Essentials, AI for Sales, and AI for Marketing courses because you get the full experience of what the tool has to offer with no limitations and full customisation options such as creating GPTs. You are not required to use ChatGPT for Midjourney or Copilot courses! For Copilot, you need Copilot for MS365 (or Copilot Pro for personal accounts).

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What You'll Learn

Course Structure

About the Instructor

What They're Saying...

€ 399 EUR

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You may qualify for UK or Irish government support and get discounts on our courses.

Ai Institute FAQs

How are your courses different from others?

What if I'm a complete beginner - can I still take your course?

What's included in the course materials?

Will I need the paid version of ChatGPT or Copilot?

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