What You'll Learn

Join us for this hands-on journey that will ensure you pick up the skills to work faster, make smarter moves and stay a step ahead of the competition. By the time you've reached the finish, your investment will already have paid you back - with amazing new skills and days of effort saved - as well as a calming peace of mind.

Session 1 strips out the mystery of ChatGPT and beyond. You’ll dive into AI models and learn how to get the very best results from the tools you'll use every day. Within the first few hours AI will become the personal assistant you've always wanted - delivering meeting notes, slide decks and web pages. All generated faster than you can imagine.

The second session cuts into the meat of marketing. You know the time it takes to get content out there. Well, this changes the laws of physics. Imagine discovering a new set of hidden insights and basing a long form blog on the ideas. Then adapting it into a video script and crafting a series of five social media posts to promote it. In minutes. You'll also find out how to generate images and shape content that thrives in Google’s ever-changing algorithm.

The final session brings you even deeper - with data analysis that's smart and fast. Email marketing that's powered by insights to hit the mark.And, because you'll now be working at the front of the pack, we'll make sure you're working well within the guardrails of the law, ethics and AI best practice.

Here's more detail on each session:

Course Structure

22 Jan - Session 1: Start Here

ChatGPT and beyond: exploring the world of AI models
Prompt engineering & practising prompt structures
Productivity tools - note takers, slidedeck makers, website builders
Build your own AI assistant (GPTs)

29 Jan - Session 2: Content

Content marketing planning in minutes
Social media content creation
Image creation prompts
AI video makers
SEO in the age of AI: Google's Search Generative Experience (SGE)

5 Feb - Session 3: Data, Policy, Distribution

Content repurposing
Email marketing augmented by AI
Data analytics
AI policy, data security, EU AI Act
Introducing automations

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About the Instructor

Maryrose Lyons

Maryrose Lyons, a pioneer in Digital Marketing with over 20 years of experience, holds a Masters in Cyberpsychology and accredited qualifications in UX and Digital Marketing. A Top AI Voice on LinkedIn, she has already helped hundreds of people integrate AI into their marketing practice, demystifying AI for all. This course, highly rated with a Net Promoter Score of 82%, guarantees an enjoyable and educational experience, equipping marketers with essential skills they need to stay relevant in their field.

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

The results are speaking for itself, the growth is obvious. I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Sales

Top class and would highly recommend this course and the course facilitator. Game changer!

Donal Duggan

Commercial Director

The Production People

AI for Sales

Highly recommend this course. You'll get actionable tips on how to apply AI to your sales efforts. Great presenter and well delivered.

Brian Kearns

Commercial Director

Catalyst Media

AI for Sales

It’s great to get a better understanding of what is possible to do while using AI in sales. Danny has been brilliant, and very informative and his approach to guiding how to introduce AI for sales makes this a must-do course. Would highly recommend it.

Adam Power

Sales & Marketing Executive

Clannad Care

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI Evolved

I really enjoyed it for 2 main reasons: 1. Keeping fresh on tools and ideating on how to use, and 2. The networking. There is such a spirit of sharing and everyone is willing to contribute and learn. You’re developing a community I want to be part of. I think it was a great balance of delivery and interaction and 1 hour is perfect. The way you have structured it means it’s not over-complicated and you are not trying to do too much in that hour. We’re still left wanting more and will return again!

Louise Leonard

Founder and Principal Associate

Momentum

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Beginners

The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.

Ronan McNamara

Managing Director

Cumara Performance

AI for Beginners

This was an excellent course. It covered so much and I know my whole team will benefit from what I've learned. If anything, I'd love to have a practical module, where we spend a few hours trying everything we've learned together.

Thanks so much!

Shayna Healy

Branded Content Editor

Image Media

AI for Beginners

Learned a lot with minimum time investment (that's huge for me as I have no time!) - The pre-vetting of AI tools - means I can hone in on the ones that will be of value for a small business owner. The compliance and Ethics module was really helpful. I really liked the pace and the way the course was run.

Julie Rothwell

B2B Marketing Specialist

Digitaliser

AI for Beginners

Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.

Faith Tangara

Technical Writer

Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Beginners

The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.

Ronan McNamara

Managing Director

Cumara Performance

AI for Beginners

Shayna Healy

Branded Content Editor

Image Media

AI for Beginners

Julie Rothwell

B2B Marketing Specialist

Digitaliser

AI for Beginners

Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.

Faith Tangara

Technical Writer

Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

AI for Marketing

This was a brilliant course. It's jam-packed with useful information and peppered with really useful insights. The course is fast-paced and Maryrose brings so much energy - she's funny, warm and explains things so clearly. I've learned SO much and can't wait to put it into practice. Thank you!

Hannah Quinn

Marketing Executive

Trinzo Medical Devices

AI for Marketing

Maryrose Lyons is a high-energy teacher whose enthusiasm for the topic is infectious. I learnt hands-on, practical ways to improve my productivity with AI tools that are easy to apply.

Aoife Garvan

Head Of Marketing

Work Juggle

AI for Marketing

Before starting the course I was unsure how this would add value or help me with my work. After finishing the course I feel like I am no longer one-dimensional in terms of using AI. I am confidently using all the tools that I have learnt about via this course. Thank you!

Vishrut Gupta

Teacher

Bacchus Marsh Grammar

AI for Marketing

It helps your job, not replaces it! I'm going to set up these tools to improve our future planning marketing for each brand. Marketers. With a few years of experience, it helps your job, not replaces it.

Amy Webster

Marketing Manager

Facilitas Group

Ai Institute FAQs

How are your courses different from others?

Other Ai courses simply can't keep up with the blistering pace of innovation we see daily. As soon as an intriguing new feature or model drops, at the Ai Institute, we rebuild our materials and exercises around it right away.

Our instructors come from breakthrough companies adopting and using Ai in their businesses who are able to share through real life experiences and practical examples. If you’re looking to gain in-demand skills to thrive in Ai, choose us. Our courses will immerse you at the bleeding edge so you become a leader in shaping AI’s future in your business or organisation. Check out what previous course participants have to say.

What if I'm a complete beginner - can I still take your course?

We have Ai courses for everybody! You can start your journey with the Ai Essentials course. Or advanced marketing practitioners can take the Advanced Course for Marketers. Check out our full course listing and you will discover a course for you.

What's included in the course materials?

We are probably one of the most generous course providers! We have brought together top class instructors who are active in the field and who have a great ability to convey their experience of what works in an energetic and fun course environment.

All the sessions are recorded. Previous course participants say they love to play them back or catch up if they missed a session. You will receive a workbook before every session with prompts and exercises and follow up information. And throughout the course, you can contact us for support. All this at great value prices. Check out the full range of Ai courses on offer.

Will I need the paid version of ChatGPT or Copilot?

ChatGPT4o is recommended for AI Essentials, AI for Sales, and AI for Marketing courses because you get the full experience of what the tool has to offer with no limitations and full customisation options such as creating GPTs. You are not required to use ChatGPT for Midjourney or Copilot courses! For Copilot, you need Copilot for MS365 (or Copilot Pro for personal accounts).

AI for Marketing - Level 1

What You'll Learn

Course Structure

About the Instructor

What They're Saying...

€ 599 EUR

€ 399 EUR

AI for Marketing - Level 1

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You may qualify for UK or Irish government support and get discounts on our courses.

Ai Institute FAQs

How are your courses different from others?

What if I'm a complete beginner - can I still take your course?

What's included in the course materials?

Will I need the paid version of ChatGPT or Copilot?

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