Why Automation Is The Future Of Marketing

AI has taken the marketing world by storm, but it’s not just about generating content anymore. AI automation is where things get really interesting. In our latest episode of Chatting GPT, Maryrose Lyons and Claire du Preez talk about how AI tools like Make.com are changing the way marketers work.

Key Highlights:

• AI Automation for Marketers: Claire points out that AI automation is perfect for marketers who are already familiar with tools like ChatGPT or Perplexity but need to take things further. Tools like Make.com allow marketers to design processes without needing to be developers​.
• Why Make.com is Awesome: Unlike Zapier, which has been around for a while, Make.com offers a cleaner user experience at a lower price. Plus, it’s super simple for marketers to connect different tools and streamline workflows​.
• Learning AI Tools: Claire shared her own experience of diving into AI, despite initially feeling intimidated. She started learning alongside other marketers and creatives, discovering how AI could change the game for her marketing processes​.
• Real-World AI Automation Wins: Claire automated her meeting notes using an AI assistant and Make.com, saving time on routine tasks. This is just one example of how marketers can reclaim hours in their day​​.

Why This Matters: Marketers are always crunched for time and budget. AI automation helps cut down the manual work and frees up space for creativity. Whether it's automating data analysis, managing client follow-ups, or optimizing campaign performance, the possibilities are endless.

Maryrose and Claire’s upcoming AI automation course is designed to help marketers harness AI automation. It’s advanced, but totally worth the time investment—because once you learn, the gains are huge​.

Want to find out more?

Check out the podcast and decide for yourself. Is AI automation the future of marketing?