Image Magazine Review of AI for Marketing Course

AI Institute's "AI for Marketing" course offers a practical and hands-on approach to integrating artificial intelligence into your marketing strategy and your working day.

So says Image Editor Dominique McMullan in her review of the AI Institute Marketing course. Dominique and her colleague took part in our May Marketing AI Course and today she shared how she is working differently and putting what she learned from us into practice.

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"The course runs over four weeks and is aimed at marketers, however most B2C roles will find value and glean information relevant to them. As an Editor I certainly did. Since taking the “AI for Marketing” course, my working life has been more productive and more efficient, and I have found more time for creativity and fun.

This course offers an engaging and practical exploration of the use of AI. It’s designed to equip marketers with the knowledge and skills necessary to harness AI tools effectively, focusing on real-world applications and hands-on experience.

Practical application and real-world relevance

One of the standout aspects of this course is its practicality. From the very beginning, we hit the ground running with exercises and examples that demonstrate how AI can be used to enhance various marketing strategies. The course covers everything from content creation to customer engagement, providing actionable insights that you can apply immediately to your work."

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That is one of our USP's. It's all hands on keyboard and let's do this! Marketers are smart people and can follow instruction and then use their own creativity to apply what they learn to their own work. The course is structured so that you learn a little each week and practice in session, with some follow up tasks for homework.

"Over the four weeks, the learning is hands-on, ensuring that you understand the theoretical aspects of AI and importantly – how to apply them in practice. You will work with various large language models (LLMs), learning which suits you best, how to create effective prompts and how to customise responses to suit your needs. Maryrose Lyons practical approach helps solidify your understanding over the four weeks and gives you the confidence to use the tools independently at home."

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"The course encourages you to think creatively about how AI can solve common marketing challenges, such as content creation, customer interaction, and data analysis. This creative thinking, combined with the practical skills gained, allows you to enhance your marketing campaigns and ultimately, to achieve better results.

A key takeaway from the course is the importance of personalisation and customisation in using AI. Maryrose Lyons guides you through the process of tailoring AI tools to fit your specific needs, whether it’s adjusting the tone of responses or integrating diverse perspectives. This ensures that the AI you use aligns with your brand’s voice and values in a more natural way. " 

We are really grateful to Dominique for such a glowing review.

If you are interested in taking part in the last edition of the AI for Marketing course before summer - join us tomorrow, it's not too late.
All sessions are live and online, plus you get recordings. So if you miss anything, you can watch it back.

Because we are so pleased with this review, we are delighted to offer a last minute discount code of 15% off the price. Use IMAGE15 and see you tomorrow!

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