Discover Why Our Founder Loves Ai

I've always been an early adopter.

From the early days of accessing the internet at Cyberia, London’s first Internet Cafe to the time I coined the term “Internet Marketer” in 1999 because I was a Marketer working on a banking website!

I've been experimenting with AI since the release of GPT-2, and I was an early adopter of tools like Jarvis and Copy.ai. Despite my enthusiasm, convincing others of AI's potential proved challenging—until the arrival of ChatGPT-3.5 on 30 November 2022 - and that changed everything.

We are living in the beginning of a new paradigm that will affect work, life, and humanity in a very profound way. I believe this technology, if guided ethically, can help unlock human potential on a global scale. I have hope that our leaders will respond thoughtfully to steer these rapid advancements toward human benefit.

One of the things I love is that the AI model you are using is the same as that of a Wall Street hedge fund manager, a senior infants teacher trying to liven up a lesson plan, or a maths genius living in Bangalore. At the moment, it’s a great equaliser, allowing everyone to enhance their work. It's a great time to get started.

Marketing Course Pioneer Since 2001

I've been at the forefront of digital marketing education for over two decades. My "Writing for the Web" course, launched in 2001, remained relevant for years, adapting to the evolving digital landscape.

In early 2023, I overhauled my marketing curriculum in response to ChatGPT's emergence. This involved:

1. Streamlining course content to show course attendees how to remove tasks using AI
2. Developing and testing optimal prompts for ChatGPT and similar tools
3. Integrating AI tools into standard marketing workflows
4. Quantifying the impact of AI on marketing productivity

The result: A comprehensive "AI for Marketing" course, launched in 2023.
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• The first ChatGPT for Marketing course in March 2023 sold out.
• I brought a second one in April 2023 and that sold out too.
• Continuously evolving, in 2023 I delivered a total of 46 courses to hundreds of marketers, business owners, recruiters, lawyers, accountants, and AI curious.

I'm happy to say that everyone who has taken these courses has changed the way they work.

Ai Literacy is vital now. Not just for marketers, but for everyone.

That is why I have launched the Ai Institute - to make quality Ai education inclusive and accessible for everyone.

Our mission is to ensure that no one gets left behind. ‍

We offer programmes for everyone from leaders, IT, to creative professionals, with ethics at the core.
We aim to nurture curiosity and empower learners to innovate responsibly. We aspire to become a leading global institution, renowned for accessible and high-quality AI education content, promoting responsible Ai innovation and fostering a diverse community of lifelong learners.

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I trust you find something of interest in our course offerings. If you have ideas for future courses you would like us to create, please get in touch and let us know.

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Ai for Marketing Course

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Ai for Beginners